why ? why?! but why? why this title?

 Come on this side, take the red pill.

 

"The terms "red pill" and "blue pill" refer to a choice between the willingness to learn a potentially unsettling or life-changing truth, by taking the red pill, or remaining in contented ignorance with the blue pill. The terms refer to a scene in the 1999 film The Matrix.  "

 

And this being said, let's get started ...